Privacy Policy
At Sung Hok we take quiet care with the information you entrust to us. This policy explains what we collect, why we hold it, and how you can ask us to change or remove it.
Last updated: 10 May 2025 · Effective: 10 May 2025
1 Introduction
Sung Hok ("we", "us", "our") is a senior living residence situated at 18 Repulse Bay Road, Repulse Bay, Hong Kong. We are committed to handling personal information with care, discretion and full compliance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong.
This Privacy Policy describes how we collect, use, share and protect personal data obtained through our website (sung-hok.pro), enquiry forms and direct communications. It applies to prospective residents, their families, visitors and all other individuals who interact with us.
By using our website or submitting any form, you acknowledge that you have read and understood this policy. If you have questions at any time, please write to us at [email protected].
2 Data We Collect
We collect only what is reasonably needed to respond to enquiries and deliver our services. This includes:
Information You Provide
- Full name and preferred form of address
- Email address and telephone number
- Enquiry details and any message content you submit
- Information shared during in-person or telephone conversations
Automatically Collected Data
- Browser type, operating system and device type
- Pages visited and approximate time spent
- Referring website or search engine
- Cookie and localStorage identifiers (see Section 5)
Retention Periods
- Enquiry records — up to 24 months from last contact
- Resident and operational records — 7 years in accordance with Hong Kong legal requirements
- Website analytics data — 26 months on a rolling basis
- Cookie consent records — 13 months from when consent was given
Legal basis: We process personal data on the basis of your consent (enquiry forms, cookies), the performance of a service arrangement (residents), and our legitimate interest in operating and improving our residence.
3 How We Use Your Information
We use your personal data only for the purposes described below:
- Responding to enquiries — to understand your needs and share relevant information about Sung Hok's services, programmes and availability.
- Service delivery — to arrange residency, coordinate daily activities and provide the care and lifestyle support described in our plans.
- Communication — to send confirmations, updates and any information you have requested. We do not send marketing messages without your explicit agreement.
- Website improvement — to understand how visitors use our site so we can make it clearer and easier to navigate.
- Legal compliance — to meet obligations under Hong Kong law, including the Personal Data (Privacy) Ordinance, where applicable.
We do not sell, rent or trade personal data to third parties. Where we engage service providers (such as website hosting or analytics platforms), they are bound by confidentiality obligations and may only process data on our behalf.
4 Data Protection Measures
We take reasonable and proportionate steps to keep your information secure:
Encrypted Transmission
All data transferred between your browser and our servers uses HTTPS/TLS encryption.
Secure Storage
Personal data is held on access-controlled servers. Access is limited to authorised staff only.
Access Controls
Staff access to personal records is role-based and reviewed regularly.
Breach Response
In the event of a data breach, affected individuals will be notified without undue delay in line with applicable Hong Kong law.
No transmission over the internet can be entirely free of risk. While we work to protect your data, we cannot warrant absolute security against all circumstances outside our reasonable control.
5 Cookies
Our website uses cookies and localStorage to help the site function and to understand how it is being used. The categories we use are:
- Essential cookies — required for basic site operation (e.g. storing your cookie consent preference). These are always active.
- Analytics cookies — help us understand page usage patterns so we can improve the site experience.
- Preference cookies — remember settings you have chosen during your visit.
- Marketing cookies — only placed with your consent, to help us understand how you found us.
For full details and to manage your preferences, please visit our Cookie Policy.
6 Your Rights
Under the Personal Data (Privacy) Ordinance (Cap. 486) and, where applicable, international data protection standards, you have the following rights in respect of your personal data:
Request a copy of the personal data we hold about you.
Ask us to correct or update inaccurate information.
Request deletion of your data where no legal basis for retention remains.
Receive your data in a structured, commonly used format.
Object to processing carried out on the basis of legitimate interest.
Withdraw consent at any time where processing is consent-based.
To exercise any of these rights, please write to [email protected]. We aim to respond within 30 days. If you are dissatisfied with our response, you may lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD) in Hong Kong.
7 Third-Party Links
Our website may contain links to external websites or services, such as map providers or directory listings. These are provided for convenience and do not indicate endorsement. We are not responsible for the privacy practices of third-party sites. We encourage you to read the privacy notice of any external website you visit.
8 Children's Privacy
Our website and services are intended for adults aged 18 and above, and in particular for older adults and their family members. We do not knowingly collect personal information from persons under 18 years of age. If you believe a minor has submitted data through our site, please contact us at [email protected] and we will remove it promptly.
9 Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices or relevant legal requirements. When we do, we will revise the "Last updated" date shown at the top of this page.
Where changes are material, we will make reasonable efforts to bring them to your attention — for example, by placing a notice on our website. Continued use of our website after a policy update constitutes acceptance of the revised terms.
10 Contact Us About Privacy
For any questions or requests relating to your personal data, please reach out to us. We are glad to assist and will treat every inquiry with care.